Privacy Policy

Last updated: 14/7/25

At 12 Electrical & Emergency Electrician Ltd, we take your privacy seriously. This policy outlines how we collect, use, and protect your personal data when you use our website or contact us.

1. Who We Are

12 Electrical & Emergency Electrician Ltd
Email: 12electricalemergency@gmail.com
Phone: 07847 111570

2. What Data We Collect

We may collect the following personal information:

• Your name, phone number, and email address (e.g. when submitting a contact form)

• Your address or location details (for scheduling work)

• Any other information you voluntarily provide

We do not collect sensitive personal data unless explicitly required for the purpose of carrying out work.

3. How We Use Your Data

We use your information to:

• Respond to enquiries and provide quotes

• Schedule and carry out electrical work

• Send invoices and manage payments

• Improve our website and marketing through analytics and advertising tools

• Comply with legal obligations (e.g. safety certificates)

We use Google Analytics to understand how visitors use our website and to help us improve your experience. This may involve the use of cookies and IP anonymisation.

We also use Google Ads (including remarketing) to show relevant ads to users who have previously visited our site or searched for similar services.

We do not sell your personal data to third parties.

4. How We Store Your Data

We take appropriate technical and organisational measures to safeguard your personal data. Access is limited to authorised personnel only. Data is retained only for as long as necessary for legal or business purposes.

5. Cookies

Our website uses cookies to enhance your experience and gather anonymised data via Google Analytics and Google Ads.

Cookies are small files stored on your device that help websites remember your preferences and activity. You can choose to accept or decline cookies via your browser settings.

By using our website, you consent to:

• The use of Google Analytics cookies for tracking anonymised visitor behaviour

• The use of Google Ads cookies for advertising and remarketing purposes

For more information on how Google uses cookies and your data, visit:
https://policies.google.com/technologies/partner-sites

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Object to certain types of processing

• Lodge a complaint with the ICO (www.ico.org.uk)

To exercise your rights, please contact us using the details above.

You can opt out of Google’s personalised advertising by visiting:
https://adssettings.google.com

You can also install the Google Analytics Opt-out Browser Add-on here:
https://tools.google.com/dlpage/gaoptout

7. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.